GlobalLink operated twelve legacy CRM fragments across regions. Sales, support, and billing each held partial customer views — churn signals arrived too late to act.
Nogea unified their data plane with event-driven sync into a single customer graph, enabling proactive outreach when usage patterns dipped below baseline.
Key Takeaways
- Within two quarters, voluntary churn dropped 24% and support resolution time fell by a third.
- Design for observability from day one — metrics, traces, and structured logs.
- Prefer incremental rollouts over big-bang migrations when systems carry revenue.